Personalized Web Content: Is Your Association Keeping Up?

Personalized Web Content: Is Your Association Keeping Up?

Even newbie marketers and association executives know that personalized messages deliver better results than one-size-fits-all campaigns. The more we know our members and their habits, wants, needs, preferences and influences, the better we can respond to them. It’s a win-win proposition. Savvy associations fully embraced personalization in direct and digital […]

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3 Things You Must Consider Before Rebranding an Association

3 Things You Must Consider Before Rebranding an Association

In the dynamic, relevancy-driven world of associations and nonprofits, rebranding occurs frequently, but rebranding well requires planning and forethought. Here are three aspects that smart associations and institutions must consider before they rebrand: 1. Names are important for more than you think. Beyond its narrative and emotional appeal, your name […]

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Association Website Redesign? Don’t Skip 2 Critical Steps

Association Website Redesign? Don’t Skip 2 Critical Steps

Web design best practices for associations and non-profits never stop changing, but let’s freeze this particular moment in time and consider two of the most important aspects right now. Update Your Personas A persona – a detailed profile of a hypothetical average visitor, which represents a segment of your membership […]

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