Let’s do a quick word association test. Say the first thing that comes into your mind when I ask you, “What’s the #1 key to association success?” Did you say “member retention?” I bet you did. Well, you can take it from me, or you can trust our friends at […]
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Auditors—every year, ready or not, here they come, like clockwork. And yet as each audit approaches, some associations invariably fall into a panic of finding and preparing all the necessary records for review. With complicated accounting requirements around things including member development, fundraising, donations and program services, and assets tracked […]
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Even newbie marketers and association executives know that personalized messages deliver better results than one-size-fits-all campaigns. The more we know our members and their habits, wants, needs, preferences and influences, the better we can respond to them. It’s a win-win proposition. Savvy associations fully embraced personalization in direct and digital […]
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In the dynamic, relevancy-driven world of associations and nonprofits, rebranding occurs frequently, but rebranding well requires planning and forethought. Here are three aspects that smart associations and institutions must consider before they rebrand: 1. Names are important for more than you think. Beyond its narrative and emotional appeal, your name […]
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Web design best practices for associations and non-profits never stop changing, but let’s freeze this particular moment in time and consider two of the most important aspects right now. Update Your Personas A persona – a detailed profile of a hypothetical average visitor, which represents a segment of your membership […]
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