Associations have spent thousands of dollars having custom Crystal Reports made for them. What if one day, after a much-needed upgrade to iMIS, those reports were gone? Poof! It could happen. iMIS RiSE Staff Site does not give you the option to run the Crystal Reports you have invested in […]
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This is the year to move from iMIS Desktop to Staff Site. The functionality is robust. The potential to learn more from your data and better serve members is real. Your staff and board deserve to have the greater efficiencies that are now possible, and your members will love the […]
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Association membership systems are moving to the web. Does that mean that you need to replace Crystal Reports with a new web-based report writing tool? Not necessarily. Every organization needs to be able to extract data from its membership system in a way that can be used. A variety of […]
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Let’s do a quick word association test. Say the first thing that comes into your mind when I ask you, “What’s the #1 key to association success?” Did you say “member retention?” I bet you did. Well, you can take it from me, or you can trust our friends at […]
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Auditors—every year, ready or not, here they come, like clockwork. And yet as each audit approaches, some associations invariably fall into a panic of finding and preparing all the necessary records for review. With complicated accounting requirements around things including member development, fundraising, donations and program services, and assets tracked […]
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Even newbie marketers and association executives know that personalized messages deliver better results than one-size-fits-all campaigns. The more we know our members and their habits, wants, needs, preferences and influences, the better we can respond to them. It’s a win-win proposition. Savvy associations fully embraced personalization in direct and digital […]
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In the dynamic, relevancy-driven world of associations and nonprofits, rebranding occurs frequently, but rebranding well requires planning and forethought. Here are three aspects that smart associations and institutions must consider before they rebrand: 1. Names are important for more than you think. Beyond its narrative and emotional appeal, your name […]
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Web design best practices for associations and non-profits never stop changing, but let’s freeze this particular moment in time and consider two of the most important aspects right now. Update Your Personas A persona – a detailed profile of a hypothetical average visitor, which represents a segment of your membership […]
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