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ISG Solutions > Archive for Social Media

Category: Social Media

Why Your Association Should Care About Cyber Security

August 30, 2017January 19, 2018 Phil Varady
Why Your Association Should Care About Cyber Security

There is a saying among cybersecurity experts first credited to FBI Director Robert S. Mueller at the RSA Cyber Security Conference in 2012: “There are only two kinds of companies: Those that have been hacked, and those that will be hacked.” Some might say that is hyperbolic. Yet many organizations […]

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Security, Service, Social MediaCyber Security, Hacking, Social Media

Track the Member Journey and Boost Retention

August 16, 2017May 29, 2018 Phil Varady
Tracking the Member Journey

Let’s do a quick word association test. Say the first thing that comes into your mind when I ask you, “What’s the #1 key to association success?” Did you say “member retention?” I bet you did. Well, you can take it from me, or you can trust our friends at […]

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Social MediaMember Engagement, Social Media, association management

8 Signs it’s Time for a Website Upgrade

February 2, 2017January 19, 2018 Phil Varady
8 Signs it’s Time for a Website Upgrade

Websites don’t always get the attention they deserve. Like a trusty car or a favorite sweater, websites can become something we take from granted – they’re getting the job done, even though they might have a rattle or two, or a hole in the elbow. But here’s the thing, more […]

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Web Design, Social MediaSocial Media, Technology, Website Design

Website Personas for Every Association

September 16, 2016January 28, 2018 Phil Varady
Website Personas for Every Association

When an association prepares to redesign their website, it’s a great time to create or revisit their personas. A key element in user-centered web design, personas are fictional representations — based on research and real data about your existing members — of the different types of people who belong to […]

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Association Management, Web Design, Social MediaSocial Media, persona, web design
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