Five Questions for Your SSO Vendor—BEFORE Starting Your SSO Project

Five Questions for Your SSO Vendor—BEFORE Starting Your SSO Project

Many of us have experienced the frustration of accessing a website and having to login two or three times before receiving the needed information. Unfortunately, this is too common as websites typically piece together services and security capabilities from different vendors. What’s the solution? Single Sign-On (SSO) is your answer! […]

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Personalized Web Content: Is Your Association Keeping Up?

Personalized Web Content: Is Your Association Keeping Up?

Even newbie marketers and association executives know that personalized messages deliver better results than one-size-fits-all campaigns. The more we know our members and their habits, wants, needs, preferences and influences, the better we can respond to them. It’s a win-win proposition. Savvy associations fully embraced personalization in direct and digital […]

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3 Things You Must Consider Before Rebranding an Association

3 Things You Must Consider Before Rebranding an Association

In the dynamic, relevancy-driven world of associations and nonprofits, rebranding occurs frequently, but rebranding well requires planning and forethought. Here are three aspects that smart associations and institutions must consider before they rebrand: 1. Names are important for more than you think. Beyond its narrative and emotional appeal, your name […]

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Association Website Redesign? Don’t Skip 2 Critical Steps

Association Website Redesign? Don’t Skip 2 Critical Steps

Web design best practices for associations and non-profits never stop changing, but let’s freeze this particular moment in time and consider two of the most important aspects right now. Update Your Personas A persona – a detailed profile of a hypothetical average visitor, which represents a segment of your membership […]

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