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ISG Blog Highlights

Thinking About a Mobile App? 6 Strategic Questions to Ask First
Adding a mobile app to your association’s ecosystem is a smart move. But only if you take time to think through your goals, your audience, and your internal capacity. Too often, mobile apps are treated as tactical tools for event logistics. But when chosen and...

How to Keep Members Coming Back to Your App All Year Long
Launching a mobile app at your annual meeting is a smart move. But what happens after the closing session? Too often, associations treat mobile apps like single-use tools: great for one event, then forgotten. But a mobile app can do much more. When used...

Yes, You Still Have Time to Launch a Mobile App Before Your Annual Meeting
If your annual meeting is happening this fall, you haven’t missed your window to launch a mobile app. In fact, this might be the perfect time to do it. With timelines as short as 45-60 days, it’s entirely possible to roll out a branded, fully integrated...