Member Experience AI

Make every member interaction more relevant

Members shouldn’t have to search through your website for answers, receive generic communications, or repeatedly provide information your association already has.

Member Experience AI helps you put the data you already have in iMIS to work, giving members faster answers, more relevant recommendations and communications that reflect their interests, activities and relationship with your association.

ISG works with DataScout to bring AI directly into the member experience, while keeping iMIS at the center of your data and workflows.

Give members answers without making them search

Members have questions: When does my certification expire? Which events are relevant to me? What benefits am I eligible for? How do I volunteer? Where can I find a particular resource?

DataScout's AI-powered member experience lets members ask questions in natural language and guides them to the right answer, resource, form, event or next step.

It can use the member’s profile and engagement history to provide a more useful response than a generic FAQ or website search.

And when a question needs a person, the conversation can be handed off to staff with the context they need.

Replace one-size-fits-all communication with relevant outreach

Members have different needs depending on where they are in their careers and their relationship with your association. A new member, longtime volunteer, recent event attendee, and member approaching renewal may all need different communication.

DataScout can use the information in iMIS, along with member behavior and responses, to create more meaningful segments and trigger communications based on what is actually happening in the member journey. That can help you:

• Welcome and guide new members
• Recommend relevant content and events
• Follow up after conferences and webinars
• Identify potential volunteers and leaders
• Support certification and continuing education
• Reach members who are becoming less engaged
• Make renewal and lapsed-member outreach more personal

Learn more every time a member engages

Each interaction can give your association a clearer picture of a member’s interests and needs.

A member attends an event, clicks on content or answers a simple question.

DataScout can use that activity to update their profile or segment, identify interests and help determine what should happen next.

Over time, your association develops a richer understanding of what individual members need and what your membership as a whole cares about.