Many of us have experienced the frustration of accessing a website and having to login two or three times before receiving the needed information. Unfortunately, this is too common as websites typically piece together services and security capabilities from different vendors. What’s the solution? Single Sign-On (SSO) is your answer! […]
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We recently sent out a survey to gauge whether associations are moving toward the cloud and using Microsoft Office 365. What we found shows a definite change in thinking over the past couple years about how associations think about using and storing information in the cloud. Two years ago, the […]
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No. That’s not the meaning of SSO, but that might be what it can bring to your association. Single Sign-On (SSO) is a system for authenticating users. It allows them to log in once, and provides the ability to access all the software, systems and data they are authorized to […]
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Websites don’t always get the attention they deserve. Like a trusty car or a favorite sweater, websites can become something we take from granted – they’re getting the job done, even though they might have a rattle or two, or a hole in the elbow. But here’s the thing, more […]
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We are excited to introduce a brand new service for associations using iMIS 20 RiSE – a Virtual RiSE Webmaster. With iMIS 20 RiSE, your website, your membership database, and online staff and member functionality are encompassed in one tool, RiSE! Your website is a true data- driven, live resource […]
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When an association prepares to redesign their website, it’s a great time to create or revisit their personas. A key element in user-centered web design, personas are fictional representations — based on research and real data about your existing members — of the different types of people who belong to […]
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Even newbie marketers and association executives know that personalized messages deliver better results than one-size-fits-all campaigns. The more we know our members and their habits, wants, needs, preferences and influences, the better we can respond to them. It’s a win-win proposition. Savvy associations fully embraced personalization in direct and digital […]
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In the dynamic, relevancy-driven world of associations and nonprofits, rebranding occurs frequently, but rebranding well requires planning and forethought. Here are three aspects that smart associations and institutions must consider before they rebrand: 1. Names are important for more than you think. Beyond its narrative and emotional appeal, your name […]
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Web design best practices for associations and non-profits never stop changing, but let’s freeze this particular moment in time and consider two of the most important aspects right now. Update Your Personas A persona – a detailed profile of a hypothetical average visitor, which represents a segment of your membership […]
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As of May 2014, 25% of global web traffic was mobile; an increase of 72% over 2013. When the numbers come in for 2015, we can expect a similar—or even greater—increase in mobile web traffic. In fact, last May, Google announced that “more Google searches take place on mobile devices than on computers […]
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