Analytics No Association Can Afford to Ignore

Your data tells a story you need to hear. It knows how to acquire and retain more members. It can get you more event registrations and sell more products and services. Are you listening to what your data has to say?

If you are like most association leaders, you probably think your data isn’t giving you the business intelligence you need. You have numbers, but no meaningful insight. You are probably right, and it is time to change that.

Associations use a lot of systems — and just about all of them gather and store data. But stored data isn’t enough. You need the data analyzed in a way that answers key questions and is actionable.

ISG understands this critical need, so we sought out a solution. We found it in Acumen by Association Analytics. The ISG-Acumen solution will have your data telling you what you need to know. It will drive revenue, grow member engagement, and more.

Data Presented for Critical Business Decisions

ISG can implement Acumen to integrate with iMIS and your other business systems and bring all your data together. The customized setup gives you a 360-degree view of your data in a dashboard that reflects your goals and needs.

Your members will benefit, too. The system goes beyond transactional data and brings to light implicit and behavioral data. The result is that you get the insight you need to present members with an Amazon-like experience. You’ll be able to tailor interactions to their interests and needs, and you will make meaningful suggestions that increase your value.

Leverage Best Practices

ISG has more than 30 years of experience working with associations to integrate business systems. We know how to walk you through best practices and methodologies for making your Acumen setup successful.

Association Analytics has expertise in data governance, data science, and data analysis that focuses exclusively on analytics for associations. Acumen is delivered as software-as-a-service and includes support, maintenance, hosting, upgrades, and software licenses.

With Acumen, you:

  • Take advantage of all the data you’re capturing from multiple systems
  • Improve efficiency by reducing manual analysis work, eliminate redundancy, and optimize the processes to gain actionable data
  • Grow revenue and drive strategy, such as increasing event attendance, renewals, engagement, and sales

These goals are accomplished by first collecting and processing all your data, and then presenting the results in data visualizations that are accurate and actionable.

Help You Need, Now

At ISG, we are excited to be able to help our clients implement Acumen. We know how to make it work for you, in ways that you expect as well as ways you never imagined. Let us show you how.