In the association world, peer recommendations carry weight. Whether you’re choosing a conference venue, evaluating a new benefits partner, or investing in technology, hearing from someone who’s been there can make all the difference.
G2 provides that kind of peer insight online. It’s one of the largest and most trusted platforms for software reviews, with more than 2 million verified user reviews and over 90 million people using the site each year. While G2 serves every industry, associations have a unique opportunity to benefit from it.
Here’s why G2 matters to associations like yours, and why your voice is more important than you might think.
What Is G2?
G2 is an independent software review site. Think of it as the Yelp or TripAdvisor of business technology.
People who actually use a specific software application share their experiences: what problems they are solving, what results they have seen, what surprised them. And they offer advice to others considering the same tools.
G2 is used by everyone from Fortune 500 companies to the smallest nonprofits. While it isn’t designed specifically for associations, many association professionals now rely on it to research association management systems, event tools, learning management systems, and more.
Why G2 Reviews Matter to Association Leaders
When you’re evaluating new software, a good G2 review can help you build a short list of products to investigate, with real-world insights you can’t get from vendor websites:
- Does the system work as promised?
- How’s the customer support?
- Is implementation as smooth as the vendor claims?
- What should I watch out for?
Association executives, IT leaders, and board members are increasingly using G2 to answer those questions. The site lets you filter by organization size, industry, and other key factors so you can find reviews from organizations like yours.
Reviews Help Improve the Tools You Already Use
You don’t have to be in the market for new software to benefit from G2. Leaving a review about a tool your association currently uses – whether it’s iMIS or something else – can actually help improve that product.
Vendors pay close attention to what’s said on G2. Many of them respond directly to reviews, and they use the feedback to guide product development.
When multiple association professionals raise the same point, it helps vendors understand what matters to their customers.
Your feedback helps ensure that the tools associations rely on continue to evolve in the right direction.
Reviews Strengthen the iMIS Community
When association leaders share how iMIS has helped their organization, it doesn’t just benefit the vendor. It attracts other associations to the platform.
That strengthens the entire iMIS community.
A growing, engaged user base encourages more partners to support iMIS, creates more innovation around the platform, and increases shared learning across associations.
Your review contributes to an ecosystem that benefits everyone involved.
You Don’t Have to Be a Power User to Leave a Review
You don’t need to know every feature or setting of the software you use to write something meaningful. Some of the most helpful reviews come from leaders who share:
- What they were trying to solve
- What the experience has been like so far
- What advice they would give others considering the same tool
A few sentences can go a long way to help association executives like you.
When You Review, Everyone Wins
G2 isn’t just a place to rate software. It’s a platform for honest feedback, community knowledge-sharing, and continuous improvement.
When you take a few minutes to leave a review, you’re helping your peers, influencing vendors, and strengthening the tech ecosystem that supports your work.
The next time your association has a great experience with software – or even a challenging one – consider sharing it. Your insights matter.