In today’s digital world, it’s important for organizations and associations to offer a variety of learning opportunities to their members. This includes e-learning events — online information programs — which are often run through the GoToWebinar platform.

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GoToWebinar is a user-friendly, cost-effective webinar platform that allows associations to deliver both live and on-demand content online. This service is valuable for individuals, businesses, schools, and associations that want to get information out to the masses, but where each event is traditionally a stand-alone product. In other words, when attending an event that’s hosted on GoToWebinar, users need to register directly through the GoToWebinar platform. That is, until now.

At ISG, we recognized that many of our association partners were using the platform to host online events, but they needed a way to integrate GoToWebinar into the iMIS platform. To make sharing registration information between the two programs as seamless as possible, we created a GoToWebinar module for iMIS, now part of the iMIS ecosystem, that can be integrated with any iMIS database.

Here’s how it works for clients using iMIS EMS Enterprise Cloud, iMIS 2020 Advance Program, iMIS EMS Enterprise Self-Hosted, or iMIS 2017:

When a member logs on to register for an event or meeting in iMIS, the module automatically sends the registration information to GoToWebinar and writes the activity into iMIS that GoToWebinar received the registration. This means the user doesn’t have to register in both platforms. Instead, when they register for the event through iMIS they are automatically registered in GoToWebinar — the platform that will ultimately host the event.

This is a simple solution that streamlines the registration process and can help your association solve the complicated problem of how to optimize data to increase member engagement and, ultimately, drive revenue. Other benefits include:

  • Communication between iMIS and GoToWebinar to simplify registration.
  • Visibility of all sign-ups from both programs.
  • Verification of payment before allowing registration.

A key component of the iMIS ecosystem, the ISG GoToWebinar Module for iMIS extends and expands your organization’s capabilities and drives your association’s digital transformation so you can do more, do it faster and more efficiently, and do it in ways that are seamless, easier for staff, and better for your members.

Learn moreAttend a webinar to see a demo of the ISG GoToWebinar Module for iMIS or contact to talk about whether the ISG GoToWebinar Module is a good solution for your association.