Microsoft vs. Salesforce battling robots

If you’re evaluating new association management systems, here’s something most people miss: You’re not just choosing a product; you’re choosing a platform.

And that platform makes all the difference.

There are several AMS solutions built on Salesforce, for example: Fonteva, Nimble, Rhythm, and a couple others.

At first glance, choosing a product built on Salesforce can seem like a smart choice. Salesforce has name recognition, an extensive marketplace, and strong CRM capabilities.

But iMIS EMS is built on Microsoft Azure, and that changes the equation entirely.

When associations compare iMIS to a Salesforce-based AMS, they’re often looking at features and functions. But the more strategic comparison is this:

  • Salesforce vs. Microsoft (platform)
  • Fonteva, Nimble, Rhythm, or others vs. iMIS (product)

When you look at it that way, the Microsoft advantage becomes clear.

Microsoft: A More Powerful Platform for Associations

Microsoft isn’t just a SaaS vendor, it’s one of the most trusted names in enterprise infrastructure, powering global corporations, nonprofits, and government agencies. iMIS EMS leverages that power through its native Microsoft Azure foundation.

Here’s what that means for your association:

Enterprise-Grade Security & Compliance

Microsoft invests over $1 billion each year in cybersecurity. As an Azure-based solution, iMIS benefits from this constant innovation. That means you get top-tier protection for your member data, financial systems, and mission-critical operations. Azure meets standards like ISO 27001, HIPAA, GDPR, and FedRAMP, giving you peace of mind.

Reliability and Scalability

Azure offers industry-leading uptime, global data centers, and automatic scalability. iMIS takes full advantage of this, growing with your organization, without infrastructure bottlenecks or manual upgrades. Whether you’re running a global conference or onboarding thousands of members, iMIS is built to keep up.

Deep Integration with Microsoft 365

Most associations already rely on Outlook, Teams, SharePoint, and Excel. iMIS is designed to integrate seamlessly with these tools, making day-to-day work more efficient. Staff can collaborate, communicate, and share data within platforms they already trust.

Advanced Analytics with Power BI

iMIS comes ready to work with Microsoft Power BI, enabling rich dashboards and data visualizations. From engagement trends to financial performance, your team gets real-time insights without needing a separate analytics tool.

AI and Automation, Built In

With Microsoft leading global innovation in AI and machine learning, iMIS is future-ready. You gain access to capabilities like predictive analytics, intelligent workflows, and process automation, without building from scratch or buying add-ons.

Global Infrastructure, Local Support

Azure’s infrastructure spans the globe, offering speed, redundancy, and data residency options wherever your members are. At the same time, iMIS partners like ISG Solutions deliver localized, expert support grounded in the needs of associations.

Don’t Just Compare Products, Compare Platforms

It’s easy to get caught up in comparing AMS products feature by feature. But long-term value and organizational resilience come from the platform underneath.

When you choose iMIS, you’re choosing Microsoft: a platform built for security, scalability, and sustained innovation. That’s a foundation you can count on. Not just today, but into the future.