If your annual meeting is happening this fall, you haven’t missed your window to launch a mobile app. In fact, this might be the perfect time to do it.
With timelines as short as 45-60 days, it’s entirely possible to roll out a branded, fully integrated mobile app in time for your fall event. And you can use that momentum to drive year-round engagement.
But the real reason to move now isn’t just that it’s doable. It’s that your annual meeting gives you the best opportunity all year to get your members on board.
Why Your Event Is the Ideal Launch Point
Annual meetings are one of the times that you have your members’ full attention. They’re engaged, they’re in the room, and they’re motivated to stay connected.
That’s exactly the right moment to introduce a new tool, and to promote all the value your app will deliver.
Associations that launch at their annual meeting can hit the ground running. One client saw 3,000 downloads in the first week. Another reports 1,000+ logins a day because members know the app is the go-to place for news, events, and continuing education.
Single-use App vs. Year-round App
You may have been using an app specific to your annual conference. But instead of investing in a single-use event app that gets deleted the minute the closing session ends, associations are turning to platforms like Clowder that deliver year-round interaction:
- Support unlimited events – from major conferences to webinars and regional meetups
- Deliver targeted push notifications – cutting through inbox clutter
- Host key resources – slides, speaker info, policy docs, CE tracking
- Promote advocacy – with timely alerts and grassroots calls to action
- Drive non-dues revenue – through banner ads and sponsorship opportunities
- Encourage retention – with dues reminders and ongoing content
Done Right, It’s Not a Heavy Lift
You don’t need to build a custom app from scratch. With Clowder, your mobile app can be branded for your association, fully integrated with iMIS, and supported by a dedicated client advisor who helps with everything from promotion and graphics to content calendars and pre-event checklists.
The result: A polished rollout with less stress on your staff.
That said, the clock is ticking. If your annual meeting is in October or November, now is the time to move.
You Don’t Have to Start from Scratch
We can help you get everything in place, from setting goals and choosing modules to creating a launch plan that maximizes adoption and engagement. And if this fall’s event isn’t the right time, now is still the moment to prepare for the spring conference season.
But if you are heading into fall conference mode and want to make a lasting impact, there’s still time to act.
Let’s talk about what your app could look like.
Or join us for our webinar: How to Launch a Mobile App That Members Actually Use Year-Round