Informz for iMIS
Send
large quantities of targeted and personalized e-mail more cost effectively with
Informz. Informz offers an e-mail marketing communications solution that
integrates seamlessly with iMIS (even with older versions of
iMIS). You can use all of the information you have stored in
iMIS to target and personalize your e-mail newsletters, event
communications, and membership e-mails.
E-mail marketing
Send regular communication to members and other people who are interested in
your association. Informz creates dynamic, targeted and measurable newsletters
and promotions.
- Customizable subscription forms for your web site encourage
members and visitors to sign up for your communications.
- Target e-mails to subscribers based on their interests,
demographics, personal info, actions, answers to surveys, and more.
- Templates make e-mail creation simple; more advanced options give
you greater control over formatting.
- Reports for advertisers provide the information they need.
- Message delivery can be scheduled or sent based on subscriber
actions.
- Response tracking provides information about what interests your
subscribers, as well as opens, clicks, forwards and bounces.
Event communications
Use Informz to enhance communication and registration for events. Send
invitations, accept online registration and payment through the e-mail, send
follow-up invitations to those not registered, post reminder messages to
registered attendees, deliver surveys, and send thank-you notes to attendees.
- Informz handles various price levels, including early-bird,
standard and late registrations. Registrants can also select multiple event
options, each with its own cost and maximum number.
- Verisign handles online payment. Other payment options include
pay at event, off-line credit card charging, and invoicing.
- Block out dates to start and stop accepting online registrations.
Set a maximum number of attendees to accept and create an event waiting list
once that number has been reached.
- View multiple reports on attendees, registrant options, and
payments.
Online surveys
Deliver online surveys via e-mail using Informz. The answers to the questions
become part of each member’s profile and can be used for segmenting your
subscribers and targeting communications.
- Question types include multiple choice, short answer, long
answer, range, true/false, yes/no and more.
- Each question can be placed on its own page or grouped with similar
questions on the same page.
- Conditional branching delivers questions to respondents based by
their previous answers.
- Brand your surveys with your own custom graphics and
instructions.
- Reporting provides details on survey results.
Member prospecting
Turn your unqualified leads into prospects and warm the path for future contact.
Create personalized prospecting letters that are completely trackable.
Prospecting reports identify those most receptive to your message.
- Create personalized messages that appear as if you sat down and
wrote a one-to-one email. They look like plain text e-mail but get achieve a
better response because of the targeting and personalization.
- Precisely target your e-mails based on any criteria in iMIS.
- Track opens, clicks, and forwards so you can measure response
without waiting for the phone to ring.
- Reports sort prospects based on their activity level so you do
not waste time on uninterested parties.
Fundraising
Keep in touch with your donor base and make it easier for them to donate with
Informz. During capital campaigns, you can solicit for funds via e-mail and
securely accept payments right in the e-mail. Informz automatically tracks all
donations and payments, allows you to quickly create multiple campaigns, and
fully integrates fundraising with your other communication efforts.
- Create and launch secure fundraising drives and membership
renewal campaigns anytime, making them an integral, ongoing part of your web
presence, messaging and advocacy campaigns.
- Offer a variety of donation options including on-time, recurring,
purchases, gift cards, invite a friend, etc.
- Future e-mails can be targeted based on past donation levels.
- Detailed reports show who gave, when, and how much; learn which
message, web link, or advocacy campaign generated the most revenue.
Links to more information about Informz:
Informz feature list (PDF, 460KB)
"Cracking the E-Mail Marketing Code"
Association Management, March 2005
Sign up for a webinar about Informz:
Register here
|
