Is Your Association Ready for These Credit Card Changes?

Maintaining a safe and secure website – including the ability to ensure secure transactions – is central to successful association management. With new headlines about fraud and identity theft popping up every day, it is reassuring to see that popular payment gateways are implementing credit card processing changes to increase […]

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Website Personas for Every Association

Web Design

When an association prepares to redesign their website, it’s a great time to create or revisit their personas. A key element in user-centered web design, personas are fictional representations — based on research and real data about your existing members — of the different types of people who belong to […]

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Personalized Web Content: Is Your Association Keeping Up?

Personalization

Even newbie marketers and association executives know that personalized messages deliver better results than one-size-fits-all campaigns. The more we know our members and their habits, wants, needs, preferences and influences, the better we can respond to them. It’s a win-win proposition. Savvy associations fully embraced personalization in direct and digital […]

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3 Things You Must Consider Before Rebranding an Association

Association Management

In the dynamic, relevancy-driven world of associations and nonprofits, rebranding occurs frequently, but rebranding well requires planning and forethought. Here are three aspects that smart associations and institutions must consider before they rebrand: 1. Names are important for more than you think. Beyond its narrative and emotional appeal, your name […]

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Association Website Redesign? Don’t Skip 2 Critical Steps

Website Updating

Web design best practices for associations and non-profits never stop changing, but let’s freeze this particular moment in time and consider two of the most important aspects right now. Update Your Personas A persona – a detailed profile of a hypothetical average visitor, which represents a segment of your membership […]

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