Taking the Angst out of Audits

Association Management

Auditors—every year, ready or not, here they come, like clockwork. And yet as each audit approaches, some associations invariably fall into a panic of finding and preparing all the necessary records for review. With complicated accounting requirements around things including member development, fundraising, donations and program services, and assets tracked […]

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Website Personas for Every Association

Web Design

When an association prepares to redesign their website, it’s a great time to create or revisit their personas. A key element in user-centered web design, personas are fictional representations — based on research and real data about your existing members — of the different types of people who belong to […]

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3 Things You Must Consider Before Rebranding an Association

Association Management

In the dynamic, relevancy-driven world of associations and nonprofits, rebranding occurs frequently, but rebranding well requires planning and forethought. Here are three aspects that smart associations and institutions must consider before they rebrand: 1. Names are important for more than you think. Beyond its narrative and emotional appeal, your name […]

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Association Website Redesign? Don’t Skip 2 Critical Steps

Website Updating

Web design best practices for associations and non-profits never stop changing, but let’s freeze this particular moment in time and consider two of the most important aspects right now. Update Your Personas A persona – a detailed profile of a hypothetical average visitor, which represents a segment of your membership […]

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