Taking the Angst out of Audits

Taking the Angst out of Audits

Auditors—every year, ready or not, here they come, like clockwork. And yet as each audit approaches, some associations invariably fall into a panic of finding and preparing all the necessary records for review. With complicated accounting requirements around things including member development, fundraising, donations and program services, and assets tracked […]

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3 Things You Must Consider Before Rebranding an Association

3 Things You Must Consider Before Rebranding an Association

In the dynamic, relevancy-driven world of associations and nonprofits, rebranding occurs frequently, but rebranding well requires planning and forethought. Here are three aspects that smart associations and institutions must consider before they rebrand: 1. Names are important for more than you think. Beyond its narrative and emotional appeal, your name […]

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Association Website Redesign? Don’t Skip 2 Critical Steps

Association Website Redesign? Don’t Skip 2 Critical Steps

Web design best practices for associations and non-profits never stop changing, but let’s freeze this particular moment in time and consider two of the most important aspects right now. Update Your Personas A persona – a detailed profile of a hypothetical average visitor, which represents a segment of your membership […]

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