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Non-profits offered ASP software choice

By Michael Hardy

The following article was published in the Potomac Tech Journal, March 13, 2000.

Hoping to make sales to cash-strapped non-profit associations, ISG Solutions has launched an application service provider version of its software integration services.

ISG helps associations select and deploy software to manage membership, finances and activities, explained chief executive officer Charles Oakley. The ASP, which ISG launched March 8, will appeal to some of the smaller associations, he predicted.

ISG, based in Rockville, Md., will run association management software from a data center in Fairfax, Va. Associations that use the service will access the applications via a dedicated Internet connection. ISG will charge a monthly fee, which will be less than the associations would spend buying computer hardware, licensing the software and hiring the staff to run it, company officials said.

Savings vary, but for an association with 20 users, Oakley estimated the ASP would cost about one-third as much as an in-house configuration.

Nevertheless, ASPs aren't for everybody, Oakley cautioned. Clients with fewer than 10 users probably won't save much, and some associations just prefer to keep their computing muscle on the premises.

"We have some clients out there who want total control in their shops," he said. "It's a frame of mind. We have no problem with that, because we do both. To us, the ASP is just another service."

Oakley identified a possible market niche for the service because he saw so many clients having problems. "Many of them wanted to upgrade to new systems," he remarked, "but they'd postpone it because they didn't have the IT staff. Or in the middle of an implementation they'd have staff turnover and ask us to put a project on hold."

The ASP takes the burden off the association to upgrade its hardware, said Marcel Stennit, IS director of the Accrediting Council for Independent Colleges and Schools, in Washington, D.C. Because software resides on the ISG server, a user needs only an Internet connection to run any particular program.

"We've got travel staff with laptops less than two years old and they've already reached their max in handling new applications," he said. "We've got situations where it's quite a task getting different platforms to communicate, making sure the different protocols are able to exchange information without too many errors. ASPs provide that medium, to not have to worry about compatibility issues."

Stennit's association is an ISG client, but hasn't decided whether to switch to the ASP service. There are some drawbacks that he has to weigh, he noted, most notably the loss of control.

"You once had an office that had a few power users who were able to tweak the system on the fly. When you outsource that, you become just a dumb user," he said. "You have a problem, you call the provider and they fix the problem for you. I don't think that's necessarily always good."

Reactions to ASPs are mixed, even among the smaller organizations that make up the most likely market, noted Loretta DeLuca, president of the consulting firm Delcor Technologies in Silver Spring, Md.

"The jury is still out on the whole ASP concept. I think it's a good service, I just don't know how quickly it's going to be accepted and implemented," she said. "It needs to find its niche."

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